CLIENT
Wells Fargo Bank
AGENCY
MRM McCann / San Francisco
Ogilvy One / San Francisco
Working together, we helped Wells Fargo satisfy their customers’ financial needs and help them meet their financial goals. Over the years, I supported Wells Fargo in all their creative and design needs with two separate agencies.
From large scale digital campaigns to maintaining the look of WellsFargo.com, my approach was to help Wells Fargo maintain their image of being the friendly, approachable bank in all their advertising and marketing communications as a brand steward.
Branding Guidelines & Website Refresh 2.0-3.0
Connecting the dots within the financial organization alongside my design director, our team rebranded the customer-facing sections of WF.com for both web and in-app platforms. Collaborating with our brand team, I led efforts through three phases over two years, creating brand guidelines, a messaging framework, illustrations, web assets, and templates for internal and agency partners to follow.
