How Do You See Yourself campaign

Real people, real results
A docu-series of films that features the journeys of real patients that get treated with Botox Cosmetic

Our campaign doesn’t feature models or actors, but instead the real patients that get treated with BOTOX Cosmetic. We believe every BOTOX Cosmetic user is beautifully unique. They each have their own story and motivators - a big life milestone, an upcoming wedding, a chance to start again and live life to the fullest, or just because they want to do something for themselves.

Our mission is to give a platform to our real patients and their stories to the world showing them authentically and honestly.

Directed by Academy Award winner Errol Morris, known for his documentary-style and shot with his Interrotron, at the peak of the interview he poses the question “What do you see when you look at yourself?” to our real patients in each film. Each of their answers is how we elevate BOTOX Cosmetic beyond the superficial, a first for the category and our brand.

Meet Stephen

Works as a makeup artist so appearances play a big part of his life. He’s getting back onto the dating scene and wants to meet someone new.

Meet Chi-Lan

A devoted stay at home Mom with an active toddler and she wants to carve out some time for herself. She's loves BOTOX Cosmetic as it makes her less self-conscious about her eye area.

Meet Monique

She’s a single parent raising 2 kids and she's just hit a milestone, her 40th birthday. She is now taking some time for herself and doing things she’s always wanted to do and that includes using BOTOX Cosmetic to take care of her appearance.

Meet Bailey

She’s a singer/songwriter and performer so is often up on stage in front of an audience. She’s currently single but is dating, and she wants to prevent lines as she’s approaching 30. Like her Mom Cindy, she’s also a BOTOX Cosmetic lover.