CLIENT
TensorFlow
ROLE
Group Creative Director
AGENCY
Monks / San Francisco
Designing a better user flow for Tensorflow
Update Tensorflow’s homepage to be more findable and easier to navigate and serve user needs by redesigning their brand. This was the front door to help people feel engaged, educated, and excited to utilize their open-source software library for machine learning and artificial intelligence.
We were able to accomplish this by conducting a thorough SEO and UX assessment and redesign the homepage based off that data gathered. My team was able to redesigned the information architecture to highlight the most relevant content sooner and make it easier to users to navigate to meet their information needs.
A consistent visual identity
TensorFlow uses a small range of solid colors and gradients consistently to represent the brand as a trusted source for the developer community. These colors were used on UI elements and illustrations to strengthen our brand and bring consistency throughout the site.
